From the time we learn to read, act, play, dance or participate in any kind of sporting activity, we are encouraged to ‘win’. The concept of ‘win’ versus ‘lose’ has been part of human behavior since the beginning of our existence. When we translate the idea of winning or achieving, into the modern day entertainment industry, what comes to mind are Award ceremonies like the Grammy Awards, Emmy Awards, Country Music Awards and a recent addition, Teen Choice Awards!
The 2012 Teen Choice Awards, held on July 22nd, to many were a huge success with amazing hosts, Demi Lovato and Kevin McHale (not the former Basketball player from Celtics? But the cool new kid on the block that plays Artie Abrams from Fox’s hit musical comedy drama series “Glee”) leading the way. Teen Choice Awards in particular, celebrates the year’s biggest achievements in music, film, sports, TV, fashion, comedy and the Internet and are voted by teen viewers ages 13-19. The show is of particular interest to the team at Music Intersection, whose artists aspire to having the success stories of artists such as Selena Gomez, Justin Bieber, Carly Rae Jepsen, Miranda Cosgrove and Taylor Swift to name a few. Teen Choice Awards gives out custom-made surfboards to individual winners as it represents the freedom of the summer vacation for teens. It’s a really cool concept and encouragement for artists from a teen perspective, knowing that in today’s music market, where Gen Y and Gen X tend to have the highest in digital downloads of music from places like iTunes and Amazon, there is a fairly direct relationship between the individual winners and their market share. As a matter of fact, a well illustrated study conducted by British Music Rights and reported by ItFacts.biz, the 14-17 year-olds (younger teens) are found to be almost twice as likely to download music tracks a month as compared to 18-24 year-olds.
So it seems fairly clear from the music facts alone that when an artist is voted as a ‘winner’ at Teen Choice Awards, it’s generally a great indication of the popularity of that particular artist amongst the largest music consumer market today. One can confidently call out that the Teen Choice Awards would be a well respected and significant player in the years to come, as the Awards are an honest reflection of one of the largest music audiences out there.